A couple of years ago, I heard about an experiment based on fragrances and their effects on men and women. The only scent I can remember from this was ‘BBQ Beef,’ an aroma expected to appeal to men, but which - unsurprisingly - turned off both sexes. (Who wants to smell like a steakhouse, anyway?) Now, a British group has decided to release a fragrance (or ‘fwagwance,’ as both my girlfriend and Canadian Kate tend to say it, not because they’re mentally challenged in any way, but because, damn, those r’s can be a bitch sometimes) that is unique and yet extremely unlikely: stilton. Yes, I am talking about that awful-smelling cheese, although apparently those involved in the perfume’s creation disagree with me. Says one spokesman, “Blue Stilton cheese has a very distinctive mellow aroma and our perfumier was able to capture the key essence of that scent and recreate it in an unusual but highly wearable perfume.” The company is speaking the host of ITV’s show “Stars in Their Eyes,” Cat Deeley, about becoming the face of the fragrance.

Want some of this? Try www.stiltoncheese.com.

And just for the record, stilton is made from whole cow’s milk, and is left to ‘ripen’ (read: rot) for ten to fifteen weeks. Mmm, tasty.

Those funny Brits.