Google is Racist?
Johnny C. Taylor, president and CEO of Black Web Enterprises, viewed the results of Google searches to be too white-oriented, thereby ignoring the needs of minorities. So in April the organization developed their own search engine, RushmoreDrive, and their own algorithms to weigh black-focused web sites more heavily than others. Claiming to be the “first-of-its-kind search engine for the black community,” RushmoreDrive offers search results that are more in tune with what black people are looking for; yesterday’s LA Times article on the subject referred to a search on the term “Whitney,” which, in Google, returned results that included the Whitney Museum of Art in the number one spot (its web site URL is www.whitney.org - having this be the first thing that shows up on a search for “Whitney” doesn’t seem all that crazy to me personally). On RushmoreDrive, the number one spot from the same search was reserved for Whitney Houston, because that was most likely what a black person would be looking for. (I’m finding it hard to bite my tongue about the fact that the “Whitney” search on RushmoreDrive did indeed turn up Whitney Houston’s web site … with Dominican singer Kat De Luna’s description below it. Huh?)
Stereohyped did a very interesting test of search results with RushmoreDrive and Ask.com (though the latter is not exactly one of the top search engines in the world) which you should check out.
I do think this is an excellent example of entrepreneurship - providing a service to a specific segment of the population - as long as it doesn’t get all political and mention that whole “oppression” thing. And they need not worry about Google searches being determined by the majority - aka white - population for too much longer. A U.S. Census Bureau study released Thursday has determined that today’s minorities will outnumber the white population in the United States by 2042.


