Comments on: Social Media and the Marketing Opportunity

By: Why Is Your Business Ignoring Social Media? | The Cheeky Marketeer

Why Is Your Business Ignoring Social Media? | The Cheeky Marketeer — Mon, 06 Oct 2008 13:05:27 +0000

[...] Social Media and the Marketing Opportunity [...]

By: Building the Social Media Marketing Foundation | The Cheeky Marketeer | Ingrid-Catlin.com

Mon, 11 Aug 2008 13:02:52 +0000

[...] you realized the value in using social media as a marketing tool from my previous post on the subject. Or perhaps you already knew about the benefits of social [...]

By: Colleen Coyne

Colleen Coyne — Fri, 08 Aug 2008 20:50:50 +0000

Ingrid, this is a great post!
@ Robert – you bring up a very good point. I think this is precisely why corporate blogs must necessarily provide useful content. If you want to attract (and maintain) readership you must provide value. Blogs that overtly plug a product or service will not stand the test of time. Blogs that have real substance will.

By: Robert Treat

Robert Treat — Thu, 07 Aug 2008 14:56:52 +0000

“Let’s be honest: consumers trust other consumers more than they trust any advertisement”

I think this is key, but raises the question, how long before the other shoe drops? As more companies turn to social media as an advertising strategy, we’re bound to see some type of backlash amongst consumers when they start to notice that a blog site is nothing more than a marketing stream for a given product/company. Not to say this isn’t an avenue worth persueing for people; I was looking at some announcements of KDE 4.1 (an open source desktop environment) and was surprised they didn’t offer any video walkthroughs of thier desktop, just screenshots. Heck, even Paris Hilton understands how important YouTube is. Still, I know I’ve had some negative feelings when I run across advertising only blogs, or see blog comments that are nothing more than advertisments, so I think the huge upsides we’re seeing now are largely influenced by a lack of saturation in this area.

By: Mike Volpe - HubSpot

Mike Volpe - HubSpot — Thu, 07 Aug 2008 01:11:34 +0000

Great article. I agree!!! :)

Thanks for the kinds words about HubSpot. We’re huge believers in social media, blogging and SEO combined… “inbound marketing”. It really has propelled our growth. Without inbound marketing, we would be spending a lot more money for lower returns, and we’d be growing a lot slower.