Comments on: Your Brand – Not Your Logo – Builds the Business

By: Abigail

Abigail — Wed, 26 Nov 2008 03:37:44 +0000

So many redesigns are corrections of amateurish shortcomings (lack of flexibility in an increasingly flexible world), the result of successful companies growing beyond their roots. I agree wholeheartedly that the opportunity to update your look needs to be taken as an opportunity of a larger effort to update your APPROACH. Great post.

By: | Zhang's Blog

| Zhang's Blog — Sat, 01 Nov 2008 23:13:38 +0000

[...] economy has anything to do with it, the fact of the matter is that it seems that both companies Read More|||Is there anything worse than cleaning out a parent’s house when they pass away? Not that I [...]

By: Kate Elzer-Peters

Kate Elzer-Peters — Wed, 29 Oct 2008 13:54:59 +0000

Ingrid,
This is such a FABULOUS post! It hits all of my “pet” high points about logos, branding, and how they work together. I blog for the Queensboro Shirt Company, and I try to provide our customers with lots of great information about their logo, branding and business.

Two things in your post really stood out to me-first of all, a simple, yet attention grabbing and communicative logo. (I loved the part about your logo on polo shirts! I write until I’m blue in the fingers about that. You want a logo to start the conversation or jog people’s memory. It doesn’t have to tell your entire company story!)

Additionally, your mention that your brand reputation is one of the most important parts of your business strategy, not your logo. You need a good logo, but your products and services are what people will think about when they see your logo. You need to make sure that they are thinking happy thoughts when they see your logo!

There seem to be a bunch of e-newsletters going around about “The Death of Branding.” I think you hit the nail on the head. Marketers that rely on their logo alone to speak for their brand are going to be out of luck. The rise of the social media makes word-of-mouth reputation even more important. Companies will have to reach deeper and be more persistent about quality service to differentiate themselves, and gain brand recognition.

Thank you for such a great post!
Kate
http://queensboro.wordpress.com

By: business letters and emails | Bookmarks URL

business letters and emails | Bookmarks URL — Wed, 29 Oct 2008 03:08:55 +0000

[...] Your Brand – Not Your Logo – Builds the Business Gone are the big bold capital letters, gone is the solid yellow price tag. In its place are some thin, rounded letters with capitals in the proper places. They’re testing it out at the Mall of America right now. … [...]

By: olivier Blanchard

olivier Blanchard — Tue, 28 Oct 2008 23:36:20 +0000

Great post. (Thanks for the trackback.)

Another good reason to change the logo: A complete branding overhaul, like the one executed by FGP (Find Great People) a few years ago. The result: A great new name, an energized image, and a fresh new logo to go with it all.

FGP may very well be the exception that confirms the rule, but when it comes emergency rebranding interventions, it is the standard as far as I can tell. Super well executed.

By: » Your Brand - Not Your Logo - Builds the Business

» Your Brand - Not Your Logo - Builds the Business — Tue, 28 Oct 2008 23:07:25 +0000

[...] Yes, a logo design change is necessary sometimes. My company went through the same thing last year, when our original logo was deemed ‘amateur’ and we realized the difficulties in scaling the image in different environments because it … Your Brand – Not Your Logo – Builds the Business [...]