Comments on: Your Boss Fears Social Media – Now What?

By: Ingrid

Ingrid — Wed, 26 Nov 2008 17:02:59 +0000

Thanks for all of your comments! @Abigail, I agree – measuring social media successes is still very much in its infancy, and at the moment can prove a daunting task. The important thing is to ensure that you have clear goals for your efforts, whether it is having a high number of blog subscribers or Twitter followers, a superb list of sites that are linking back to yours, a certain number of web site visitors, etc.

Also, @Sparky Firepants, I think you hit the nail on the head with your last line: “My opinion is that clients will evangelize even more for a company that they feel a personal connection to, even with the occasional publicly exposed gaffe (if admitted and solved).” I think an “admitted and solved” mistake or error in judgment actually creates the personal connection in the first place, and potential consumers do respond to that. Obviously, if you ignore or play down the mistake and kept trudging forward same as always, you might not get the same results. :P

By: Abigail

Abigail — Wed, 26 Nov 2008 03:32:58 +0000

Great post, loved every point, all terribly relevant. I love the advance research, preëmpt points especially. Solve the problem before it comes up. Anticipate. And stress the savings (Many businesses that don’t tie employee hours to project billable hours love no- or low-outlay solutions that absorb amployee time and focus. And they should!).

@Dave Peck Measurability will vary from company to company. Small companies with feisty employees will see the most measurable return (business in terms of revenue/inquires/opportunities), followed closely by large companies with very sensitive measuring devices. I guess what I’m saying is that measuring IS hard, but it’s not as hard for businesses too small to fail to notice results and businesses too large to fail to notice results.

By: Your Publicity To You » Blog Archive » Your Boss Fears Social Media - Now What? | The Cheeky Marketeer

Wed, 26 Nov 2008 00:54:03 +0000

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Your Boss Fears Social Media - Now What? | crmcourses.com — Wed, 26 Nov 2008 00:19:22 +0000

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By: Dave Peck

Dave Peck — Wed, 26 Nov 2008 00:04:47 +0000

Great Post. One issue that comes up to is how do you measure it? Companies want to use traditional methods to measure ROI

By: Sparky Firepants

Sparky Firepants — Tue, 25 Nov 2008 23:55:17 +0000

Excellent post. The longer it tales larger firms to get with the social networking program, the bigger the learning curve will be for them.

From my experience, the biggest fear of big firms in blogging and tweeting is exposing too much. There’s a great deal of caution to always be perceived as having the perfect answer for everything.

My opinion is that clients will evangelize even more for a company that they feel a personal connection to, even with the occasional publicly exposed gaffe (if admitted and solved).