Results

Advanced Targeting Drives 3X Increase in Leads
Implemented integrated marketing campaigns targeting developers that involved e-marketing, print advertising, direct mail, and trade shows.

• 150% increase in inbound leads over two quarters
• 100% increase in revenue over two quarters

Targeted Web Presence Increases Web Traffic
Utilized external white paper hosting, externally-hosted webcasts and webinars, banner advertising, PPC advertising, viral marketing, and blogging.

• 10-15% week after week increase in web site visitors
• 400% increase in total downloads over two quarters
• Increased PPC conversions from 3% to 15% over one quarter

Reporting and Dashboards
On a weekly basis, I prepare an extensive dashboard that includes statistics from the previous week. These include new leads generated, webcast results, Google AdWords analysis, email campaigns, Alexa rankings, web site traffic, and download totals. This is a very thorough, multi-sheet Excel document, and it has become invaluable to myself, driving my day-to-day marketing efforts, and to the executive team, allowing them to see positive and negative trends and base company decisions upon them.