Work History

Online Marketing Manager

EnterpriseDB Corporation
Edison, NJ. November 2006 - Present.

• Develops and implements developer-focused integrated marketing campaigns utilizing print advertising, trade shows, webcasts, and online marketing.
• 300% quarter-after-quarter lead growth, with a continuing upward trend
• Increased Google AdWords conversions from 3% to 15% over a one-month period while maintaining existing levels of spending
• Developed secondary website as a temporary viral marketing effort that was responsible for 30% of the total number of product downloads
• Manages search engine optimization (SEO) of the company web site, including TITLE and META tags, keywords, link sharing, and web site content.
• Continuing 5-10% increase in web site traffic each week from preceding weeks
• Owns all activities related to Eloqua administration, including managing email marketing systems, policies, and processes, and creating reports, forms, and programs related to company events, and marketing campaigns.
• Project manager for Eloqua and Salesforce.com integration
• Developed lead scoring program between Eloqua and Salesforce.com, which increases the effectiveness of the inside sales team by qualifying leads prior to initial sales touch
• Increased lead-to-opportunity conversions by 30% by implementing a “drip campaign” that nurtures incoming leads and assigns them to salespeople based on web site activity.
• Administers any requirements/configuration within Salesforce.com, including lead sources, lead fields, validation rules, reports, and routing rules.
• Instrumental in the most successful launch in the history of the company (March 2008), which included the rebranding and repositioning of the primary product set and the announcement of the Series C funding, the results of which included:
• 4x growth in pipeline and 85% share of voice, resulting in 100% growth in sales
• 2x increase in web traffic, including 150% growth in web registrations
• Acknowledgement in publications and news outlets such as the New York Times, the Wall Street Journal, and CNN Money
• Manages company presence on social networking and Web 2.0 sites including Facebook, Twitter, and LinkedIn
• Multiple five-figure deals closed with clients who were referred by the company Twitter account
• Twitter followers increased 120% in a three-month period
• Championed the creation and design of the company blog in July 2009
• Produces, manages, and acts as speaker for both internal and external company-sponsored webcasts. Writes and designs HTML invitations and follow-ups, manages registrations, coordinates dress rehearsals with the speakers, records and manages the event, and adds the webcasts to the company web site.
• On-demand webcast downloads account for 10% of all new leads per week
• Designs new collateral, print ads, and trade show graphics, and writes content as required.
• Developed new data sheet, case study, and white paper templates to coincide with web site redesign
• Coordinates and implements marketing communications projects with responsibilities that include event management, advertising (both online and in print), and creating brand awareness. Oversees vendor relationships with regard to email list rentals, e-newsletter sponsorships, banner advertising, and textual advertising.

Financial Advisor Trainee

Morgan Stanley
Short Hills, NJ. March - August 2006.

Studied for, researched, and obtained some of the certifications necessary to become a financial advisor/planner, including the Series 7 and Series 31.

Asst. Office Manager (Temp)

U.S. Chamber of Commerce
Washington, DC. September - November 2005.

Served in the Department of Environment, Technology, and Regulatory Affairs.

• Supervised the planning of Chamber events and committee meetings
• Wrote inter-office memos and letters to Chamber members and Congressmen
• Updated the department database and performed general administrative functions.

Account Executive

The Marketing Group, LLC.
Vienna, VA. August - September 2005.

• Presented sales proposals to various DC-area-based business owners and managers regarding their telephone service
• Researched and marketed Verizon services and products
• Performed customer service and data entry.

Administrative Assistant (Temp)

Federal Trade Commission
Washington, DC. July - August 2005.

• Managed phone calls/faxes/emails from consumers nationwide regarding American companies affected by FTC rulings
• Recorded all complaints and concerns in the investigative department's database
• Researched and investigated government employees for instances of fraud and other illegal activities.

Lab Assistant

Fairfax Water
Washington, DC. June - September 2004.

• Oversaw and performed laboratory tests for water quality and made adjustments accordingly
• Maintained records of previous tests and experiments
• Performed maintenance operations on water plant equipment.

Web Site Developer

The McLean Group, LLC.
McLean, VA. February - June 2001.

• Designed, developed and maintained the company web site
• Organized information to store and maintain on the company's network
• Photographed portraits of all employees for use on the company web site.

Education and Certifications

Salesforce.com Administrator, Salesforce Administration (EE/UE Editions). Salesforce.com / Bluewolf. December 2007.

Eloqua Administrator, Hands-On Eloqua 101. Eloqua Corporation. March 2007.

Series 31. FINRA (formerly NASD). July 2006.

Series 7. FINRA (formerly NASD). June 2006.

Master of Arts, International Relations (with Honours)
University of St Andrews
St Andrews, Scotland. September 2001 - June 2005.
Fields of Study: international development, international law, Middle Eastern and European affairs, social anthropology, Spanish, conflict resolution, and political theory.

Skills

Intermediate written/spoken Spanish Basic written/spoken Swedish Microsoft Windows 98/XP Microsoft PowerPoint 2003 Salesforce.com Administration

Event management and organization Project management and organization Microsoft Word 2003 Adobe Acrobat 8 Professional Eloqua Administration

Advanced HTML, basic CSS Superb writing and editing skills Microsoft Excel 2003 Adobe Photoshop CS2/CS3 Putty, Vi, WinSCP, CoreFTP