Summary

B2B marketing professional with proven expertise in new media and online marketing seeks a mid-level management position in which my knowledge, experience, and skills will have a direct impact on company profit and growth through integrated marketing campaigns, Web 2.0 and social media strategies, and lead generation.

Work History

Director, Marketing Communications

Agilence, Inc.
Camden, NJ. March - May 2010.

• Drove discussions between Agilence and partners with regard to marketing for an upcoming loss prevention trade show.
• Developed the microsite, built on Wordpress, for Agilence and partners to use for blog and vlog posts prior to and during the show.
• Created print advertisement for major industry magazine using Adobe Illustrator.
• Built a variety of sales tools, including one-pagers detailing specific facets of retail loss prevention and diagrams of our company’s solution.
• Scrubbed Salesforce.com of extraneous and unused fields, and created formulas to determine total deal size, for further sales efficiency.

Online Marketing Manager

EnterpriseDB Corporation
Edison, NJ. November 2006 - March 2010.

• Develops and implements developer-focused integrated marketing campaigns utilizing print advertising, trade shows, webcasts, and online marketing.
• 300% quarter-after-quarter lead growth, with a continuing upward trend
• Increased Google AdWords conversions from 3% to 15% over a one-month period while maintaining existing levels of spending
• Developed secondary website as a temporary viral marketing effort that was responsible for 30% of the total number of product downloads
• Manages search engine optimization (SEO) of the company web site, including TITLE and META tags, keywords, link sharing, and web site content.
• Continuing 5-10% increase in web site traffic each week from preceding weeks
• Owns all activities related to Eloqua administration, including managing email marketing systems, policies, and processes, and creating reports, forms, and programs related to company events, and marketing campaigns.
• Project manager for Eloqua and Salesforce.com integration
• Developed lead scoring program between Eloqua and Salesforce.com, which increases the effectiveness of the inside sales team by qualifying leads prior to initial sales touch
• Increased lead-to-opportunity conversions by 30% by implementing a “drip campaign” that nurtures incoming leads and assigns them to salespeople based on web site activity.
• Administers any requirements/configuration within Salesforce.com, including lead sources, lead fields, validation rules, reports, and routing rules.
• Instrumental in the most successful launch in the history of the company (March 2008), which included the rebranding and repositioning of the primary product set and the announcement of the Series C funding, the results of which included:
• 4x growth in pipeline and 85% share of voice, resulting in 100% growth in sales
• 2x increase in web traffic, including 150% growth in web registrations
• Acknowledgement in publications and news outlets such as the New York Times, the Wall Street Journal, and CNN Money
• Manages company presence on social networking and Web 2.0 sites including Facebook, Twitter, and LinkedIn
• Multiple five-figure deals closed with clients who were referred by the company Twitter account
• Twitter followers increased 120% in a three-month period
• Championed the creation and design of the company blog in July 2009
• Produces, manages, and acts as speaker for both internal and external company-sponsored webcasts. Writes and designs HTML invitations and follow-ups, manages registrations, coordinates dress rehearsals with the speakers, records and manages the event, and adds the webcasts to the company web site.
• On-demand webcast downloads account for 10% of all new leads per week
• Designs new collateral, print ads, and trade show graphics, and writes content as required.
• Developed new data sheet, case study, and white paper templates to coincide with web site redesign
• Coordinates and implements marketing communications projects with responsibilities that include event management, advertising (both online and in print), and creating brand awareness. Oversees vendor relationships with regard to email list rentals, e-newsletter sponsorships, banner advertising, and textual advertising.

Education and Certifications

Salesforce.com Administrator, Salesforce Administration (EE/UE Editions). Salesforce.com / Bluewolf. December 2007.

Eloqua Administrator, Hands-On Eloqua 101. Eloqua Corporation. March 2007.

Master of Arts, International Relations (with Honours)
University of St Andrews
St Andrews, Scotland. September 2001 - June 2005.
Fields of Study: international development, international law, Middle Eastern and European affairs, social anthropology, Spanish, conflict resolution, and political theory.

Skills