Social Media
In essence, social media – or 'new media,' as it is often called – encompasses various methods of communication that go beyond the age-old standard of a marketing team talking to potential customers by adding conversation, fluidity, and collaboration into the equation.
My passion for social media has led me to champion the creation of a company blog, and our company's Twitter account, which I manage, has seen 150% growth in number of followers month-over-month. Additionally, my efforts on the social media scene on my company's behalf have led to numerous five-figure deals within the last two quarters.
I have also written a number of blog posts on the subject:
